I really enjoy the process. I see incredible talent within the CEMS program, coming from diverse cultural and educational backgrounds. Everyone is hardworking and committed to the case study. Moreover, Honor has received some outstanding business ideas and proposals from the students. This has given us a fresh perspective on brand building in an international context, particularly among the younger generation. We love this program not just for the remarkable talent, but also for the innovative ideas, passion for modern business, and the interactive culture within the CEMS community.
Mr. Danny Duan
Director of Global Media Department of HONOR
My engagement with the HKUST CEMS program began in 2015, and I have been continually inspired by the passion and creativity of the young entrepreneurs it attracts. Each individual has demonstrated an unwavering commitment to addressing real-life challenges with actionable solutions. Together, they build strong teamwork to turn bold visions into reality. Their drive to make a tangible impact reaffirms Hong Kong, China’s role as a dynamic hub for innovation and opportunity in both education and tourism sector.
Mr. Henry Wong
Director Trade Development, Hong Kong Tourism Board
